The difference between service marketing and product marketing

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It is important for service and product brands to differentiate themselves as clearly as possible from the competition and to offer transparency to their customers. However, unlike product marketing , with service marketing your customers cannot determine the quality of your services themselves before and after the purchase. If your company enjoys a positive and strong image, service brands can reduce the subjectively perceived purchase risk and ensure buyer satisfaction.

The difference becomes particularly clear when looking at classic 4P marketing. This marketing mix in product marketing summarizes the following four Ps:

P roduct (product policy)
Price (pricing policy)
P romotion (communication policy)
P lace (distribution policy)
For the service sector, three south africa whatsapp data additional P-points were added to the marketing mix:

P rocess Management (processes when purchasing the service)
P hysical Evidence (physical evidence in the form of business equipment)
Process management is particularly relevant for the growth of companies, because optimized internal and external processes enable the provision of services of consistent quality. This creates greater customer satisfaction, which means that customers remain loyal to the company.

Successful Strategies in Service Marketing
There are many strategies in service marketing that ensure that your customers' trust in your company can grow. Nowadays, competition in the market is becoming increasingly difficult and the demands on companies are increasing rapidly. This causes uncertainty among companies, because it is becoming increasingly difficult to differentiate yourself from the competition and to sufficiently convince customers of your own products and services. People are becoming more demanding and attach more importance to certain topics than they did a few years ago, for example when it comes to the sustainability of products and their production. A sophisticated strategy in the service sector is therefore particularly important. A service company has the following strategic options for marketing services