What solutions are available to your potential customers?

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On average, according to the Demand Gen Report, lead nurturing increases sales by 20% compared to non-nurtured leads.

In order to define this phase for your company’s product or service, the following questions are useful:

How and where do you get information about the different options?
What advantages and disadvantages do these options offer from the perspective of your potential customers?
What criteria are crucial for your target group to select the right option?
Our tip: Write content in the language of your target group and avoid promotional marketing texts full of superlatives and praise. Instead, talk about facts and figures to convince potential customers. A basis of trust and a good relationship can only develop if the benefit for the customer is the main focus of communication. Klaus Eck puts it well: "Nobody needs content advertising."

Decision Phase: Purchase Decision
This is the last phase of the buyer's journey - your luxembourg whatsapp data buyer persona is now ready to buy. The final considerations, such as implementation, customer support and price for an IT product, are all in the room here. Now you can finally talk about your product and services. Tell them how great you are. Or even better: let others do it! Show great reviews on social media, on your website and publish convincing case studies.

Even if the customer has gathered all the relevant information, they may still be undecided. Studies show that advice is often sought from third parties at this stage. Conversations with friends, family members or other customers with similar interests are more important than simple online reviews.

The considerations that customers make during the decision-making phase can be understood by asking the following questions:

Which criteria are decisive for the evaluation of your offer?
What advantages did customers see in your offer that the competition does not have? What weaknesses did customers see in your offer?
Which people are involved in the decision-making process and what different perspectives arise from this?
Is there a desire to test the offer before making a purchase?
Are there any additional precautions that need to be taken? (e.g. an implementation or training plan)
Our tip: Use satisfied customers as testimonials to let others speak for the quality of your products and services. In addition, explanatory videos, extensive but understandable FAQs, well-prepared support documents and white papers can create trust and convince.

Closed Deal: Position yourself as the customer's partner
Congratulations! Your buyer persona has finally made a purchase. Once the customer has decided to buy, the work is not over yet. Now begins the customer retention phase , which should be characterized by good support, quick responses, and continued excellent content. Most buyers are now looking for best practices or implementation guides so they can get started right away.

Our tip: Create content that provides tips on how to use your product more effectively. If your customers learn how to generate added value with your product, they will remain loyal customers for a long time. The best buyer personas are not just customers, but evangelists - people who are so enthusiastic that they recommend your product to others.