Understand the customer's buying journey using the sales funnel

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Did you know that consumers go through a purchasing journey before closing any deal with your company? To better understand, map and guide this decision-making process, experts have developed a tool called a sales funnel.

But what exactly is this technique that has dominated the market? Understand how the sales funnel can help you decipher the behavior of your target audience and bring even better results to your company.

What is a sales funnel?
This is a strategic model that seeks to uncover, through specific stages and triggers, the purchasing journey of a given company's customers. Using this tool, it is possible to track the entire process followed by the consumer, from the first contact to the sale.

A well-structured funnel should support strategic decision-making buy phone numbers in bulk planning and actions to attract potential customers. In the case of inbound marketing, the funnel stages are shared between the marketing and sales departments, so that lead monitoring and nurturing are done appropriately.

What are the stages of the sales funnel?
Remember when we started the post by talking about the purchasing journey? Now, we’re going to explain the steps that a consumer takes to purchase a product or hire a service that you offer.

See below how each stage of the sales funnel works: top, middle and bottom.

Top of the funnel
This is the learning and discovery stage, in which the customer becomes aware that they have a problem or need. In other words, they are not looking for anything specific, but when they first come into contact with your brand, they discover a demand that they had not yet fully understood.

This is the ideal time for companies to position themselves as experts on the subject, providing exclusive materials and content that help visitors. This way, they become leads who will then search for your website if they have any questions.