Buyer Persona & Post Gender Marketing: Everything is Changing

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From now on, there will be an increasing demand for offers, brands and product designs that move beyond the classic duality. Manufacturers are responding to the new, non-binary needs with post-gender marketing.

Their products are characterized by a gambling data austria high degree of modifiability, individualizability and functionality, rather than by gendered design for men and women.

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Offers that are free of traditional gender connotations can already be found in the fashion industry, in the toy or technology sector, as well as in various services:

Professor Susanne Stark, an expert in marketing and gender at the Bochum University of Applied Sciences, points to the Hornbach DIY chain as a positive example. The marketing shows modern men and women doing realistic handicrafts.
Bosch also treats tradesmen of both genders as equals. There are special product packages for valid female needs. But the color scheme and advertising concepts remain typical for Bosch, meaning the genders are treated equally.