What role do brand truths play in showing audiences their own competitive advantages?
Posted: Mon Dec 23, 2024 5:04 am
They are a guide, they constitute the DNA of the company.
The values that define our brand are innovation, commitment and specialization.
And when it comes to interacting with our clients, these translate into anticipation, commitment and a way of creating a “house brand” that we have summarized in the claim: at Ikusi we make the complex simple.
Based on these truths and this way of understanding what makes you different from the competition , the company's value proposition is built, which is articulated in a strategic plan and defined in annual management plans.
Battery of final advice
I would highlight two concepts : coherence and continuity, given that we are facing a long-distance race.
In line with the previous question, what we do is build a value proposition that is consistent with our truths, consistent with our values and consistent with the way we understand our relationship with our different audiences of interest.
And finally, continuity because a strategy requires a certain medium and long-term vision.
Although it is essential to be flexible, I think that one cannot be constantly modifying the strategic lines of action.
Does your company have a brand positioning plan? Do you have any questions yo dubai whatsapp number list u would like answered? We'll open a thread for answers in the comments.
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Alicia Rodriguez Ruiz
Alicia is a content marketing and digital content editing specialis
The values that define our brand are innovation, commitment and specialization.
And when it comes to interacting with our clients, these translate into anticipation, commitment and a way of creating a “house brand” that we have summarized in the claim: at Ikusi we make the complex simple.
Based on these truths and this way of understanding what makes you different from the competition , the company's value proposition is built, which is articulated in a strategic plan and defined in annual management plans.
Battery of final advice
I would highlight two concepts : coherence and continuity, given that we are facing a long-distance race.
In line with the previous question, what we do is build a value proposition that is consistent with our truths, consistent with our values and consistent with the way we understand our relationship with our different audiences of interest.
And finally, continuity because a strategy requires a certain medium and long-term vision.
Although it is essential to be flexible, I think that one cannot be constantly modifying the strategic lines of action.
Does your company have a brand positioning plan? Do you have any questions yo dubai whatsapp number list u would like answered? We'll open a thread for answers in the comments.
Share
Share
Find keywords in seconds
Boost your SEO results with a powerful keyword strategy
Enter your keyword
Free Keyword Tool
Alicia Rodriguez Ruiz
Alicia is a content marketing and digital content editing specialis