Ensure cross-device banner advertising
Posted: Sat Feb 01, 2025 5:51 am
Combine campaigns with brand and performance display advertising
With performance display advertising, the focus is on measuring specific parameters, i.e. how much performance was achieved. This means that at the end of a campaign you will know exactly how many clicks, conversions or newsletter registrations were achieved through the use of display advertising. With a brand display advertising campaign, on the other hand, you can introduce new products excellently.
You can of course combine individual advertising formats within a campaign. However, this also depends on the respective budget and the goals set by a company.
In recent years, more and more people have slovenia whatsapp data been accessing the Internet on the move and the amount of time they spend using mobile devices is also increasing. So that you can reach your customers everywhere, it is important to optimize your advertising materials for mobile devices such as smartphones. Make sure to use banners in mobile sizes that can be displayed on all screens.
4. Convince your potential customers with creative display ads
If you want to stand out from the competition in display advertising and inspire your audience, you should rely on high quality, precise communication and individuality. For example, use interesting audio or video elements to increase your customers' attention. The use of GIFs is also well received by most target groups. Be creative and always pay attention to which methods work particularly well for your company.
5. Use advertising in story format
Advertisements in story format on social media are particularly popular because they are hidden between individual user stories and blend in with subscribed content. They look like conventional stories, but are identified by the term "sponsored". Advertisements in story format allow companies to get particularly close to their target group. They are also clicked on more often because social media users often do not immediately recognize this content as advertising.
6. Use audio advertising
Podcasts have been really popular recently, so it's worth it for companies to use appropriate advertising media here too. In addition to short audio snippets that promote your products, you can run particularly successful display advertising in the podcast environment . The customer associates your company's advertising banner with a positive experience through the podcast and remembers your brand.
7. Use programmatic advertising
Programmatic advertising refers to the automated purchase of advertising space and ensures optimal banner advertising in real time. The content is optimally tailored to the relevant target group and is delivered to them at the right time via the right channels. To find out how you can tailor your advertising to your target group, you should analyze tested and proven data on user behavior. Modern technologies such as HubSpot not only help you with this analysis, but also help you to closely track your customers' customer journey and deliver your advertising to the right places.
With performance display advertising, the focus is on measuring specific parameters, i.e. how much performance was achieved. This means that at the end of a campaign you will know exactly how many clicks, conversions or newsletter registrations were achieved through the use of display advertising. With a brand display advertising campaign, on the other hand, you can introduce new products excellently.
You can of course combine individual advertising formats within a campaign. However, this also depends on the respective budget and the goals set by a company.
In recent years, more and more people have slovenia whatsapp data been accessing the Internet on the move and the amount of time they spend using mobile devices is also increasing. So that you can reach your customers everywhere, it is important to optimize your advertising materials for mobile devices such as smartphones. Make sure to use banners in mobile sizes that can be displayed on all screens.
4. Convince your potential customers with creative display ads
If you want to stand out from the competition in display advertising and inspire your audience, you should rely on high quality, precise communication and individuality. For example, use interesting audio or video elements to increase your customers' attention. The use of GIFs is also well received by most target groups. Be creative and always pay attention to which methods work particularly well for your company.
5. Use advertising in story format
Advertisements in story format on social media are particularly popular because they are hidden between individual user stories and blend in with subscribed content. They look like conventional stories, but are identified by the term "sponsored". Advertisements in story format allow companies to get particularly close to their target group. They are also clicked on more often because social media users often do not immediately recognize this content as advertising.
6. Use audio advertising
Podcasts have been really popular recently, so it's worth it for companies to use appropriate advertising media here too. In addition to short audio snippets that promote your products, you can run particularly successful display advertising in the podcast environment . The customer associates your company's advertising banner with a positive experience through the podcast and remembers your brand.
7. Use programmatic advertising
Programmatic advertising refers to the automated purchase of advertising space and ensures optimal banner advertising in real time. The content is optimally tailored to the relevant target group and is delivered to them at the right time via the right channels. To find out how you can tailor your advertising to your target group, you should analyze tested and proven data on user behavior. Modern technologies such as HubSpot not only help you with this analysis, but also help you to closely track your customers' customer journey and deliver your advertising to the right places.