Optimize Pins for SEO Positioning
Posted: Mon Dec 23, 2024 5:07 am
80% of users are women
83% use the network to plan significant events (weddings, parties, etc.)
70% to find accessories, watches and jewelry
52% to learn about gastronomy.
Presence of the Commercial Sector
In line with the data mentioned above, there are commercial sectors that benefit from their presence on this network. The areas of events, clothing, makeup, tourism, decoration or travel are those that benefit the most from Pinterest .
Another powerful category on Pinterest is related to weddings and all the products and services that revolve around it.
Medium/Long Term Results
Pinterest is different from other platforms in terms of the purchasing process. It is more efficient but often slower than other networks. A user can save a product they want to buy and make the purchase 3 months later.
It is common for brands to start their seasonal campaigns several months before the season arrives.
Pinterest for Business: How to Use It in Your Content Plan?
If you want your company or business to start having a profitable presence on Pinterest and attract potential customers, below you will find effective tips to achieve this.
Take care of the quality of the images
The aesthetics and quality of the image is the most determining factor for users to decide whether or not to click on your pins. On Pinterest you communicate through images, so you must put more effort and dedication into creating quality images or videos.
On Pinterest, vertical format works best and the minimum quality requirement is 600 x 900 px.
The platform also allows for SEO optimization. Tags and descriptions on boards and pins netherlands phone number allow Pinterest to understand your content and recommend it to users who are interested in the same topics.
If you want to do keyword research on Pinterest, you can use the search engine's suggestions. This suggests the most frequently searched keywords by users.
Integrate the Other Social Networks of your Plan
Pinterest users are, by default, users of other social networks. Make sure your social media strategy is coherent, taking into account that each network has its own nature of formats and content.
Measure Results with Pinterest Analytics
With Pinterest Analytics you can gain many insights into how your content performs within the social network: which pins perform best, which have the most interaction, impressions and clicks, user demographics, etc.
By analyzing this information, you will be able to gain in-depth knowledge of the users who follow your brand and you will be able to design marketing strategies and actions based on their tastes and interests.
83% use the network to plan significant events (weddings, parties, etc.)
70% to find accessories, watches and jewelry
52% to learn about gastronomy.
Presence of the Commercial Sector
In line with the data mentioned above, there are commercial sectors that benefit from their presence on this network. The areas of events, clothing, makeup, tourism, decoration or travel are those that benefit the most from Pinterest .
Another powerful category on Pinterest is related to weddings and all the products and services that revolve around it.
Medium/Long Term Results
Pinterest is different from other platforms in terms of the purchasing process. It is more efficient but often slower than other networks. A user can save a product they want to buy and make the purchase 3 months later.
It is common for brands to start their seasonal campaigns several months before the season arrives.
Pinterest for Business: How to Use It in Your Content Plan?
If you want your company or business to start having a profitable presence on Pinterest and attract potential customers, below you will find effective tips to achieve this.
Take care of the quality of the images
The aesthetics and quality of the image is the most determining factor for users to decide whether or not to click on your pins. On Pinterest you communicate through images, so you must put more effort and dedication into creating quality images or videos.
On Pinterest, vertical format works best and the minimum quality requirement is 600 x 900 px.
The platform also allows for SEO optimization. Tags and descriptions on boards and pins netherlands phone number allow Pinterest to understand your content and recommend it to users who are interested in the same topics.
If you want to do keyword research on Pinterest, you can use the search engine's suggestions. This suggests the most frequently searched keywords by users.
Integrate the Other Social Networks of your Plan
Pinterest users are, by default, users of other social networks. Make sure your social media strategy is coherent, taking into account that each network has its own nature of formats and content.
Measure Results with Pinterest Analytics
With Pinterest Analytics you can gain many insights into how your content performs within the social network: which pins perform best, which have the most interaction, impressions and clicks, user demographics, etc.
By analyzing this information, you will be able to gain in-depth knowledge of the users who follow your brand and you will be able to design marketing strategies and actions based on their tastes and interests.