The content of the ad and the linked landing page or website is taken into

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Account: Is it relevant and useful? What is the expected click rate? What is the user experience with the landing page? It is also important that your ad text matches the content of the linked page and that no false promises are made.

Bid amount . Your bid determines the maximum gambling data nigeria amount you are willing to pay for a click on your ad. It is flexible, can be changed at any time and is usually lower than the actual amount.

Threshold . This is the minimum price for your ad. If none of your competitors' ads qualify, you will pay the threshold amount for each click on your ad. If your bid amount is below this value, your ad will not be delivered.

Search context . Google not only takes into account the search terms used to determine the rank of your ad. The wider context of the search results also has an impact. In addition, user factors are taken into account: the location at the time of the search, the device itself, and user signals and attributes.

Conclusion
In order to display ads for users or your target customers that are as appropriate as possible to their search intent, Google's online advertising system considers and analyses many aspects.

The quality of the ad content and the subsequent pages as well as the prices that companies are willing to pay are important. But the quantity and execution of your ads as well as your company's overall web presence and user factors also play a major role in the ad ranking.