You need to describe the story. The structure looks like this:
Headline and subheadline. Include a description of the client, the problem, and the proposed solution in this block.
Summary, brief content. Briefly state the essence of the case, highlighting the main facts and conclusions.
Client: Describe the case object – industry, scale, unique features of the company.
Problem or challenge: Tell us about the task the client faced or the goal they set for themselves.
Solution: Describe how your product helped overcome a challenge or accomplish a task.
Results. Present the iran email list results obtained in figures, percentages, visual comparisons in the “before/after” format.
Plans: If the project is still operational, describe the next steps to be taken to increase the metrics.
Call. Focus on the actions the client needs to take. For example, call your number, subscribe to your newsletter, read similar cases.
At this stage, you need to contact the consumer, provide him with intermediate results and, if necessary, make adjustments.
Graphic design
The text is approved, now it's time to work on the visual component. The design can be different. The design is selected depending on the chosen format, the platform on which the case will be published and the budget. Often, you can get by with a simple layout. In some cases, you need to create infographics or even an animated video. Follow some important rules:
Make your material easy to scan. Use lists, break text into compact paragraphs, and include informative subheadings.
Visualize information by choosing the most appropriate formats: animations, graphs, tables, infographics and interactive elements. This will greatly simplify the understanding of the presented data.
Keep it simple by providing examples, using comparisons that customers will understand, and creating videos for added clarity.
Highlight key points using contrasting colors.
Emphasize your corporate style by adding a logo, corporate colors and fonts.
Don't forget to check with the client. It's likely that you'll need to change the typeface, the size of a team member's photo, etc.
Publication and promotion of cases
You can choose different platforms for publishing your case:
Company website. This is where you actually reach out to potential customers. You can publish the content openly or give access to it in exchange for contact information.
Thematic platforms. Place the case on relevant resources that clients use. This could be a blog for entrepreneurs, a platform like Medium. This method is especially effective if the site has little traffic and you want to increase coverage. An external link from an authoritative source will be an additional bonus.
Social networks. You can publish cases in your communities, attracting the attention of subscribers, or place them in thematic groups. Try to avoid spam.