To measure the effectiveness of PR efforts in the context of measuring brand awareness, various metrics can be used: mentions, comments, new subscribers, profile views, reach, clicks to the site, etc. These metrics are a great indicator of the level of attention your publications are attracting.
Polls
How to measure brand awareness with a survey? Use your email databases of existing customers and users who have shown interest in your product to send out a survey.
This will help to find out how familiar the target audience is with the brand and identify existing shortcomings. If, for example, your logo or company name is not identified by people with whom you have already interacted, this is a signal that work needs to be done to increase recognition.
Media Monitoring
There are specialized tools for tracking brand mentions in the media.
They can be used for portugal email list different analysis methods. For example, search for specific keywords. In this case, the system will monitor the brand, current trends and important topics in a specific industry. Sending reports can be configured with a certain frequency or in real time, which will allow you to quickly respond to various changes.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
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Methods to increase brand awareness
Let's look at the most common methods of increasing brand awareness.
Work on your brand identity
It is important to create a unique trademark that stands out among competitors and evokes positive emotions in potential customers. An example is the cosmetic line "Recipes of Grandma Agafia", whose branding successfully combines the target audience's ideas about naturalness and quality of cosmetics, and also clearly distinguishes its own product.
Basic requirements for a trademark name:
should form positive associations with the product;
be memorable;
Uniqueness: an important factor from the SEO point of view, so that it can rank effectively for search queries related to the brand.
The visual presentation of a company plays a key role in creating recognition. It allows you to clearly demonstrate the values and characteristics of the brand. The logo, color scheme and graphic features create a recognizable style, standing out from the competition.
Read also!
"Marketing Tips: How to Show That Your Product is the Best"
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Win branded search engine rankings
This is important to protect against negative brand-related content appearing at the top of search results. It will also prevent competitors from taking over your niche.
How to increase brand awareness using search results:
Place your product on online marketplaces;
develop a website and optimize it for branded keywords;
register business profiles on aggregators and directories, as well as on Yandex.Maps and Google Maps;
create content about the trademark on Wikipedia;
Be active on social media;
establish a presence on review sites, encouraging customers to post positive comments;
publish guest posts and press releases on reputable popular sites;
Optimize content for Google and Yandex search engine algorithms.
It is important that the site is in the top positions for queries directly related to your brand. On your own Internet platform, you should post information that favorably represents your trademark.