A common mistake marketers make when starting out is trying to automate everything at once. Commitment is important for successful automation marketing, but when rolling out your automation processes, you should start with the simplest pilot processes possible.
This will help you avoid losing track of things. It will also make it much easier and quicker to find out which processes produce which results if you implement changes gradually.
Especially at the beginning, a patient approach can help you gain important insights on which you can build your further marketing automation process.
Tip:
Don't rush into buying so-called email lists singapore whatsapp data and don't use similar methods to shortcut your processes. Automation should be built up slowly and, above all, sustainably in order to generate qualified, organic leads.
The wrong processes are automated
Marketing automation can simplify many workflows. But this does not apply to all processes.
In the social media area, for example, automation is only of limited use , as you should ultimately write individual replies to posts. Although it is possible to send automated replies here, this will probably lead to inappropriate reactions that will not go down well with your customers.
Remember that you are communicating with real people who want a personalized approach. Automation simplifies communication in many areas, but it does not replace people.
7. No accompanying sales service
Some companies use automation only for lead generation. However, existing customers also play an important role and should definitely be included in the automation process.
Therefore, take sales into account when planning marketing campaigns. Sales measures as well as up-selling and cross-selling should be used to fully exploit the sales potential of existing contacts. Acquiring new customers consumes many more resources than reactivating existing customers. For this reason, do not limit yourself to just generating new contacts.