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Too general

For a text to be really helpful, it should be geared to the relevant phase within the customer journey . Where in the buying process is the reader? What information do they need at this point? If you write content that is too general, there is a risk that a visitor will either be bored or overwhelmed. It is better to have different texts for the different phases of the customer journey.

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3. Source of error: TECHNOLOGY
No mobile optimization
On many company websites, the proportion of people surfing on mobile devices is now well over 50 percent, and the trend is rising. In the classic B2B context, however, the mobile view of the company homepage is often forgotten when checking.

Mobile optimization for company websites requires a mobile-friendly version of the navigation, scalable photos and videos, and layout adjustments. Responsive design has become the norm. This means that your site automatically recognizes which device a visitor is using to access it. The content and structure of the website then automatically adapt to the screen size of the smartphone or tablet .

Find out everything you need to know about mobile marketing here.

data protection and security issues
In addition to filling your website, it is essential for a professional homepage to create the necessary framework in terms of security.