Design your ideal Social Media workflow

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Through this post I will explain essential concepts and keys of neurocommunication.

We will see what key elements are possessed by “brands” that “reach” their customers and build their loyalty… why most brands do not engage… etc.

The words “Offer” and “Price” are wreaking havoc.

Consumers increasingly want to pay less, because they consider that products are identical, that is, there is apparently no differentiation.

As Guy Kawasaki once said: “Either you are different, or you are cheap”

Neuromarketing techniques can be applied in all phases of traditional sales : from first contact with the customer, the explanation of a specific product (argumentation)... to the treatment of objections raised by the customer, in cross-selling...etc. and in online sales.

Neuromarketing, therefore, is also applicable to Social Selling.

Guide for Social Media Professionals



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Objectives of neuromarketing
The objective of neuromarketing in general is to understand how the human brain works when making decisions at the time of purchasing or choosing a service/product.

Buying is not always about using the shopping cart in an e-commerce site. When I talk about "buying" I also mean how you "sell yourself" as a professional and how you manage to differentiate yourself, how to build a "brand" by connecting on and off the internet to, ultimately, be the chosen one.

And since today our environment encompasses both worlds, the real and the digital, we must also consider carrying out a social selling strategy accompanied by neuromarketing techniques.

If we go into detail, we could say that the objectives of neuromarketing in general are:

Find out how the nervous system translates the enormous amount of stimuli to whi dutch cell phone number ch an individual is exposed into the language of the brain.
Identify the emotional impact generated by a product, service, brand, channel, etc.
Understand how consumer behavior works in making purchasing decisions.
Predicting consumer behavior after studying their behavior using technology (Encephalography (EEG), functional Magnetic Resonance Imaging (fMRI), etc.), which allows selecting the most appropriate media format and developing powerful messages so that people remember them better.
Develop all aspects of marketing: communication, product | service, prices, branding , positioning, targeting, strategic planning, channels, etc., with the messages that best fit what the consumer needs.
Increasingly understanding and meeting customer needs and expectations.