What was the reaction of the blogosphere then?
Posted: Sat Feb 01, 2025 9:56 am
It was the latter – Zombie Samurai – that made me react very emotionally after receiving the email. Again, I am not a lawyer and I cannot say precisely to what extent this is exploitation of the blogger's image (it logically is). What interested me was something completely different.
Just two years ago (if I remember correctly) Orange sent out a calendar to bloggers. Not an ordinary one at all. It was a calendar in which each month featured a drawing of a different blogger stylized as a superhero. Dorota Kamińska from Pozytywna Kuchnia appeared as Wonder Woman, Maciej Budzich (Mediafun) played Hulk, etc.
The heroes of the campaign posted photos of individual calendar pages, beside themselves with europe rcs data joy. Readers also reacted positively to the campaign.
These two cases are very similar in my opinion – both used the image of bloggers in a personalized mailing to this environment, which the bloggers voluntarily shared with their communities. What has changed is the mentality of the bloggers.
This is no longer a bawdy environment that enjoys attention from brands. These are people who are aware of their marketing potential and no longer want to sell skin cheaply. Playing with someone's photo is not acceptable. Sending a gift is no longer enough. I am also waiting for the moment when bloggers will issue invoices for posting "gifts of fate". I am convinced that some of them are already doing so.
Just two years ago (if I remember correctly) Orange sent out a calendar to bloggers. Not an ordinary one at all. It was a calendar in which each month featured a drawing of a different blogger stylized as a superhero. Dorota Kamińska from Pozytywna Kuchnia appeared as Wonder Woman, Maciej Budzich (Mediafun) played Hulk, etc.
The heroes of the campaign posted photos of individual calendar pages, beside themselves with europe rcs data joy. Readers also reacted positively to the campaign.
These two cases are very similar in my opinion – both used the image of bloggers in a personalized mailing to this environment, which the bloggers voluntarily shared with their communities. What has changed is the mentality of the bloggers.
This is no longer a bawdy environment that enjoys attention from brands. These are people who are aware of their marketing potential and no longer want to sell skin cheaply. Playing with someone's photo is not acceptable. Sending a gift is no longer enough. I am also waiting for the moment when bloggers will issue invoices for posting "gifts of fate". I am convinced that some of them are already doing so.