Telegram for Business: Tasks and Tools
Posted: Sat Feb 01, 2025 10:08 am
What are we talking about? Telegram for business provides a number of tools: open and closed channels, mailing, group chats. They help the company establish communication within departments and with clients, increase brand awareness and audience loyalty.
What to pay attention to? Telegram differs from other messengers and social networks by its greater interest in texts from subscribers, increased involvement and, as a result, an increased chance of customer churn.
The article explains:
What is Telegram
Telegram Opportunities for Business
Benefits of Telegram for Business
Telegram Tools pakistan email list for Business
Telegram Content Formats for Business
Registering a Telegram channel for business
Ways to promote a channel in Telegram
Creating a working chat in Telegram
4 Problems with Work Chats in Telegram
Creating a Business Bot in Telegram
Example of creating an online store in Telegram
Frequently asked questions about Telegram for Business
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
Download for free
What is Telegram
This is a popular cloud messenger founded by Nikolay and Pavel Durov in 2013. At that time, it had a different name - Telegraph. The application allows users to encrypt transmitted data using the improved MTProto security protocol. Today, the program has both a mobile version and a desktop version that is installed on a PC or laptop. Data is instantly synchronized between them. The messenger has a user audience not only in Russia, but also in India, Iran, China and other countries.
Telegram for business
Source: unsplash.com
The application's functions are much broader than banal correspondence in the chat. "Telegram" also provides other opportunities:
Sending voice messages and broadcasts in a group.
Video calls and video messages.
Secret chats with the ability to automatically delete them after a specified time.
Sending files (documents, audio and video formats, archives).
Channels.
Telegram was sanctioned by Roskomnadzor in 2018 after refusing to hand over encryption keys to FSB officers, and the app was unavailable for some time. In 2020, the issue was resolved, and Russian residents were able to use the app again.
The core of Telegram's user audience is made up of people aged 25 to 34 , accounting for 30.6%. Teenagers account for 7.7%. All other age groups have almost equal representation. Thus, Telegram's audience is quite mature and established.
The male audience of Telegram is larger than the female one – 61% versus 39%. By occupation, the largest number of users are programmers (77%), workers (22.5%), and employees of the trade sector (10.6%). You can also find marketers, medical workers, financial sector workers, and so on. Hired employees account for 46% of the audience, and managers – 11%. Businessmen use Telegram little – they account for only 5% of the audience, while freelancers communicate via the messenger more often – 15% of all users.
The majority of the audience is characterized by a high level of education. 60% of users have higher education. Students make up only 11%.
Telegram has good opportunities to promote goods and services, as its audience is solvent. The income of every fifth user of the application exceeds 90,0000 rubles per month.
What to pay attention to? Telegram differs from other messengers and social networks by its greater interest in texts from subscribers, increased involvement and, as a result, an increased chance of customer churn.
The article explains:
What is Telegram
Telegram Opportunities for Business
Benefits of Telegram for Business
Telegram Tools pakistan email list for Business
Telegram Content Formats for Business
Registering a Telegram channel for business
Ways to promote a channel in Telegram
Creating a working chat in Telegram
4 Problems with Work Chats in Telegram
Creating a Business Bot in Telegram
Example of creating an online store in Telegram
Frequently asked questions about Telegram for Business
5 Scenarios for Using Neural Networks to Increase Website Profits by 40%
Download for free
What is Telegram
This is a popular cloud messenger founded by Nikolay and Pavel Durov in 2013. At that time, it had a different name - Telegraph. The application allows users to encrypt transmitted data using the improved MTProto security protocol. Today, the program has both a mobile version and a desktop version that is installed on a PC or laptop. Data is instantly synchronized between them. The messenger has a user audience not only in Russia, but also in India, Iran, China and other countries.
Telegram for business
Source: unsplash.com
The application's functions are much broader than banal correspondence in the chat. "Telegram" also provides other opportunities:
Sending voice messages and broadcasts in a group.
Video calls and video messages.
Secret chats with the ability to automatically delete them after a specified time.
Sending files (documents, audio and video formats, archives).
Channels.
Telegram was sanctioned by Roskomnadzor in 2018 after refusing to hand over encryption keys to FSB officers, and the app was unavailable for some time. In 2020, the issue was resolved, and Russian residents were able to use the app again.
The core of Telegram's user audience is made up of people aged 25 to 34 , accounting for 30.6%. Teenagers account for 7.7%. All other age groups have almost equal representation. Thus, Telegram's audience is quite mature and established.
The male audience of Telegram is larger than the female one – 61% versus 39%. By occupation, the largest number of users are programmers (77%), workers (22.5%), and employees of the trade sector (10.6%). You can also find marketers, medical workers, financial sector workers, and so on. Hired employees account for 46% of the audience, and managers – 11%. Businessmen use Telegram little – they account for only 5% of the audience, while freelancers communicate via the messenger more often – 15% of all users.
The majority of the audience is characterized by a high level of education. 60% of users have higher education. Students make up only 11%.
Telegram has good opportunities to promote goods and services, as its audience is solvent. The income of every fifth user of the application exceeds 90,0000 rubles per month.