Google Ad Error on an Instagram Profile
Summary
Limited Experience
Distraction and Competition
Increased advertising cost and lower efficiency
Lack of Traceability
Google does not display two ads from the same domain at the same time
The problem with using third-party platforms
Should I advertise on other Social Networks?
When you invest in Google ads , your main goal is to attract more people interested in your products or services, taking them directly to a place where they can find what they are looking for. However, many choose to direct these ads to Instagram profiles , believing it to be a practical way to promote the brand. But is this really the best strategy?
While Instagram is a great platform for engaging and part time data entertaining your audience, there are some downsides to using it as a landing page for Google campaigns. In this article, we’ll explore the main reasons why this approach may not be as effective as it seems, and how it can directly impact the success of your campaign.
Limited Experience
Instagram offers a limited experience when advertising on Google
When someone searches on Google , they are usually looking for a quick solution or answer to a specific need. Therefore, when clicking on an ad, the user expects to be directed to a page where they can quickly find the information they need, such as details of a product, a service or even a contact form.
However, if you click on the ad and are redirected to an Instagram profile, the experience may not be as positive. This is because Instagram was designed as an entertainment social network, not as a platform focused on providing information in a structured way. The user will have to search for posts, stories and links amidst other content that is not always clearly organized. This process can be frustrating, especially for those who are in a hurry or looking for something specific.
Additionally, Instagram profiles are not designed to efficiently guide users through a purchasing journey. Unlike a website, where you might have pages dedicated to different stages of that journey (such as a product page, FAQ, or checkout), Instagram doesn’t offer that kind of structure. This can cause users to quickly lose interest or have difficulty finding what they’re looking for, which directly impacts your chances of conversion.
Distraction and Competition
Competitor Company
Instagram is a platform full of distractions. When a user clicks on an ad that takes them to an Instagram profile, they are faced with a plethora of content: posts from friends, stories from influencers, and other ads. This can easily cause the user to stray from their initial goal and start exploring other profiles and content, diverting their attention from what you are promoting.
In addition to distractions, Instagram has a remarketing system . This means that after visiting your profile, the user may start seeing ads from competitors while browsing the platform. This can further reduce your chances of conversion, as the user will be continually exposed to other offers and brands.