This is where trigger emails come into play
Posted: Sat Feb 01, 2025 10:29 am
A classic example of trigger emails are user onboarding campaigns. New registrants receive a greeting or welcome email immediately after registering. This lets the recipient know that their registration was successful and it is also a nice gesture. Companies can use user onboarding directly to draw attention to current offers, services and products or to encourage customers to get to know the range with a small welcome voucher. It is generally worth setting up welcome campaigns in several stages. This way, you will stay in the customer's memory for longer and you can use different offers to find out what the new customer's interests are and optimize subsequent newsletters accordingly.
Example Service Mail
service emails
Service emails are now a matter of course and are also expected by customers. This lets the customer know that their action was successful. If no confirmation is received, customers are more likely to be irritated and may think that something has gone wrong. Typical trigger emails in the service area are purchase and shipping confirmations, but also confirmations for appointment bookings, inquiries or changed dates as well as reminders for upcoming events. In other words, any actions for which the customer receives a confirmation or reminder.
Behavior-dependent emails
Behavior-dependent emails are preceded by a specific action or behavior by the user on the website. For example, the website visitor looks for a red bag and takes a closer look at some models. But canada phone number data he doesn't buy a bag. A short time later, the visitor receives a personalized newsletter with the bags he viewed and similar models. In the best case, one or two models have even become cheaper, thereby increasing the incentive to buy. Another way to increase interest can be (suggested) scarcity. For example, if the mailing shows that only 3 of a bag are currently available. Behavior-dependent trigger emails also include the shopping cart abandonment emails described at the beginning.
birthday mail
Personal occasions
Trigger emails for personal occasions are particularly popular with customers. Birthday and anniversary emails show a certain level of appreciation and thus strengthen customer loyalty. Trigger emails with a personal design tailored to the recipient make a special impression. A small gift in the form of a voucher is always well received. Birthday emails are among the emails with the highest opening rate.
after-sales
After-sales campaigns are recommended to increase customer satisfaction and encourage repeat purchases. A request for a review a few days after using or purchasing simpler products and services can be the first step. Depending on the review, further steps can be taken. For satisfied customers, cross-selling or up-selling emails can then be created that match the previously purchased product or service. For dissatisfied buyers, it is advisable to first win back the customer's favor through appropriate improvements or special offers before trying to develop the customer further. This is particularly important for premium products. A customer who has bought a certain car brand and was satisfied with the product and service is very likely to remain loyal to that car brand. Therefore, extensive after-sales campaigns are particularly effective for high-priced products. This keeps the customer loyal to your company and gives you the opportunity to extend the customer journey.
Example Service Mail
service emails
Service emails are now a matter of course and are also expected by customers. This lets the customer know that their action was successful. If no confirmation is received, customers are more likely to be irritated and may think that something has gone wrong. Typical trigger emails in the service area are purchase and shipping confirmations, but also confirmations for appointment bookings, inquiries or changed dates as well as reminders for upcoming events. In other words, any actions for which the customer receives a confirmation or reminder.
Behavior-dependent emails
Behavior-dependent emails are preceded by a specific action or behavior by the user on the website. For example, the website visitor looks for a red bag and takes a closer look at some models. But canada phone number data he doesn't buy a bag. A short time later, the visitor receives a personalized newsletter with the bags he viewed and similar models. In the best case, one or two models have even become cheaper, thereby increasing the incentive to buy. Another way to increase interest can be (suggested) scarcity. For example, if the mailing shows that only 3 of a bag are currently available. Behavior-dependent trigger emails also include the shopping cart abandonment emails described at the beginning.
birthday mail
Personal occasions
Trigger emails for personal occasions are particularly popular with customers. Birthday and anniversary emails show a certain level of appreciation and thus strengthen customer loyalty. Trigger emails with a personal design tailored to the recipient make a special impression. A small gift in the form of a voucher is always well received. Birthday emails are among the emails with the highest opening rate.
after-sales
After-sales campaigns are recommended to increase customer satisfaction and encourage repeat purchases. A request for a review a few days after using or purchasing simpler products and services can be the first step. Depending on the review, further steps can be taken. For satisfied customers, cross-selling or up-selling emails can then be created that match the previously purchased product or service. For dissatisfied buyers, it is advisable to first win back the customer's favor through appropriate improvements or special offers before trying to develop the customer further. This is particularly important for premium products. A customer who has bought a certain car brand and was satisfied with the product and service is very likely to remain loyal to that car brand. Therefore, extensive after-sales campaigns are particularly effective for high-priced products. This keeps the customer loyal to your company and gives you the opportunity to extend the customer journey.