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What is a display campaign: interview with Joe Martinez

Posted: Mon Dec 23, 2024 5:30 am
by Irfanabdulla1111
How many times have you wondered what a display campaign is ?

To clear up any doubts you may have and to help you understand the key factors that influence this type of advertising, I have prepared an interview with a top-level professional in the field.

Do you want to know who I have in my interview section today?

Who is Joe Martinez?
His LinkedIn excerpt reads:

I work with PPC accounts. I write about PPC. I talk about PPC. That's all you need to know.

— Joe Martinez

That said, you can understand why Joe had to be the one to answer questions about display advertising.

But let's know something more about him.

Joe Martinez is Director of Client Strategy at Clix Marketing.

Although he is a professional specialized in PPC, his passion for display, remarketing, audience research and YouTube makes him stand out in these “disciplines”.

A regular contributor to Search Engine Land, Marketing Land, and WordStream, he has also written for PPC Hero, SEMrush, Unbounce, Leadpages, Optmyzr, and AdStage.

He is famous for his participation in the English version of SEMrush webinars , Unbounce, Quora and Bing Ads.

For two years running (2017 and 2018), he has been named a Top 25 Influential PPC Expert by PPC Hero.

He is also a regular speaker at conferences such as SMX (Advanced, Munich, East, West), HeroConf, Pubcon, Confluence Conference, Digital Olympus and more.

Now that we know better who he is, let's ask him some questions s dutch email list providers o he can share his expertise with us.

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