The book is available at

[sumaiyakhatun25]

The book, written by me and Marek Piasek, is a collection of experiences gained from running campaigns in 67 markets. It is 312 pages of tips, 18 practical exercises and 29 case studies from my and Marek's advertising campaigns.

Mark and I have been fascinated by marketing for many years. “Understanding Marketing” is a practical manual that will help you understand marketing and provide tips on how to learn how to run marketing campaigns.



24) David Ogilvy, "Confessions of an Ad Man"

David Ogilvy is one of the most famous creators of advertising, whose words are often repeated lebanon rcs data without even realizing that it was him who wrote them. Learn about his work through numerous anecdotes.

25) Luke Sullivan, “Squash It, Mr. Whipple”

Demythologizing advertising work, but also a ton of delicious anecdotes from that world. Worth it for the historical value, but also the humor.

26) Jane Maas, "Mad Women"

Autobiographical story by the author of the slogan “I <3 New York.” Shows the dark, misogynistic side of the advertising business.

27) Jerry Della Femina, “From Those Wonderful Folks Who Gave You Pearl Harbor”

A book very much in the style of the aforementioned Sullivan. If you liked that one, you'll love this one.