Lure Effect Variations

[sumaiyakhatun25]

The Bait Effect – manipulating the attractiveness of the offer
People want to buy things as cheaply as possible. When they are given a choice of two options that are similar in quality or price, they are likely to choose the cheaper one.

Companies know this. They want us to buy more expensive things. That's why they use the Bait Effect, which is also called the asymmetric dominance effect.

How does it work? It turns out that when people are presented with three options, one malaysia rcs data of which clearly dominates the rest, they change their shopping preferences .


Lure Effect Variations
The bait effect comes in two varieties, and I guarantee you've fallen victim to at least one of them many times.

The first variation assumes that out of the three options, one is priced particularly expensively. Against the background of this particularly expensive option, the other two seem attractively priced. This is common in the case of electronics. Notice how MP3 players are priced, for example, depending on their capacity.

In the second case, the price of the middle and most expensive product is slightly manipulated. People do not look at the price itself – they always compare it with other prices of similar products. And if something that is the middle option costs only slightly less than the most expensive one, then only a fool would not take advantage of this offer, right?