Segmentation involves dividing your customer base into distinct groups based on shared characteristics like demographics, purchase history, behavior on your website, and more. The segments you create will determine who receives specific automated messages. For instance, new subscribers might receive a welcome email, while dormant subscribers receive a re-engagement email.
An e-commerce platform can segment customers based on their shopping habits. For example, customers who buy books frequently might receive emails about new releases or recommendations.
A salon could segment its customers based on the services they usually netherlands rcs data use. For example, customers who receive hair treatments might receive emails about special hair care offers.
Trigger
That prompts the start of an automated email campaign. It could be a customer’s action, such as subscribing to a newsletter, making a purchase, or abandoning their cart. Once this specific trigger is detected, the automation software initiates the relevant workflow and prepares to send the specified emails.
An online clothing store might set a trigger for when a customer abandons their cart with items still in it. In such cases, a follow-up email can remind them about their incomplete purchase.
A restaurant may set a trigger for when a customer makes a reservation. This could start a workflow where the customer receives a confirmation email, followed by a reminder email a day before their booking.
The trigger is the action or behavior
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