The hardest thing is to win over the customer for yourself or your own online shop. From a purely legal point of view, you are of course not allowed to blindly distribute your offers to any email address, but first need a double opt-in. This means that you have to make sure that the customer becomes aware of you. This can be done through advertisements, social media, your own website, or by distributing content relevant to the target group. Discounts for new customers can offer an incentive, for example.
Once you have the newsletter registration, you can regularly send the customer current offers. Attention should be paid to the frequency here. There are interested parties/customers to whom you can send finland phone number data a newsletter every day, for others it should be no more than once a week. It is important to provide the recipient with offers that are as suitable as possible. But to do this, you first have to know them. This requires a CRM system and extensive tracking. For example, if an interested party visits your website several times and mainly looks at red ski jackets, it makes sense to send them a newsletter with various red ski jackets. If they do not respond, a newsletter can be sent afterwards with further offers from the category and a voucher or discount. This means that campaigns can be expanded as desired. Ideally, tracking, CRM and e-mail tools, e.g. the e-marketing manager , are so well coordinated that everything runs completely automatically.
Service Emails: Daily Business
E-mails are also indispensable in customer service. For many customers, e-mail is the preferred method of contacting a company. In the past, there have been repeated complaints about telecommunications service providers in particular when they sent service emails but there was no way to reply to them or contact the provider via another address. Consumers want personal contact with the company, but don't want to end up on hold. For many, e-mail is therefore the best choice. The figures also prove this. Almost 84 percent use e-mail to contact a company with questions about a product. Almost 90 percent of customer service contacts are made via e-mail.
But even automated system emails can be important for the customer. For example, consider the shipping confirmation, which ideally includes the option to track the package. After all, the customer wants to know when their package will arrive. Incidentally, over 90 percent of e-commerce customers use package tracking.
Of course, there are opportunities to use other channels to contact customers, especially in the mobile sector, but so far the success of chat, SMS or WhatsApp has been only moderate and email remains the preferred choice. However, this should not mean that other channels should be avoided in order to offer customers a wide range of options.