Resource Data

Informational Intent Keywords with informational intent are at the very beginning of the buying funnel, where visitors seek extensive information. At this stage, they know very little about the topic and are trying to gather as much information as possible. Visitors with informational intent are less likely to make an immediate purchase, so content should be more informational than promotional. By supporting information gathering, businesses can demonstrate their capabilities and increase the likelihood that visitors will seek them out when looking to make a purchase. Search Example: "Baking Chocolate Cake" 2. with commercial intent, visitors are considering their options and comparing products or services from various competing businesses.


Examples of keywords with commercial paytm database intent include product or service-focused keywords (e.g.e.g. booth, smartphone, plumber) Investigative or comparative phrases (e.g. best budget cars, Apple vs Samsung, “reviews”, “alternatives”) Local business keywords (e.g. butchers near me, butchers near me Electrician) Traffic from business keywords typically have a higher conversion rate than informational keywords because at this stage the visitor decides which business they want to buy from (or at least narrows down their choices) and which product or service that best suits their requirements. Example search: “Best affordable smartphones of 2023” 3.