Identify the most important accounts with ABM
Posted: Sun Feb 02, 2025 4:37 am
Learn more about the selection phase in this article:
Conclusion
Account Based Marketing (ABM) is not worthwhile for all products or services. This strategy is far too time-consuming. But if you offer products or services that require explanation and also require a larger investment, then ABM is exactly the right thing for your company.
Would you like to read more about account-based gambling data uk marketing, customer relationship management or inbound marketing ? We publish new articles every week on questions and trends relating to marketing, sales and customer service: simply subscribe to our blog .Content marketing in practice - what is "good content"?
by Carsten Lange , on 5.1.2021
Content Marketing Practical Tips
How do you make your online and social media marketing a success? The answer you hear again and again: you have to offer "good content". But what is "good content" and how do I "offer" it? We would like to explore this question below.
Good content is interesting content, interesting for your target group(s). There is agreement on that. But what is "interesting"? We believe that this can be explained quite well using the generally valid findings in marketing. Here you will come across terms such as "added value", "benefit", "satisfaction of needs" or "involvement". And that is all correct. The greater the added value that you offer your followers in posts via social media, for example, the more successful your posts will be.
Conclusion
Account Based Marketing (ABM) is not worthwhile for all products or services. This strategy is far too time-consuming. But if you offer products or services that require explanation and also require a larger investment, then ABM is exactly the right thing for your company.
Would you like to read more about account-based gambling data uk marketing, customer relationship management or inbound marketing ? We publish new articles every week on questions and trends relating to marketing, sales and customer service: simply subscribe to our blog .Content marketing in practice - what is "good content"?
by Carsten Lange , on 5.1.2021
Content Marketing Practical Tips
How do you make your online and social media marketing a success? The answer you hear again and again: you have to offer "good content". But what is "good content" and how do I "offer" it? We would like to explore this question below.
Good content is interesting content, interesting for your target group(s). There is agreement on that. But what is "interesting"? We believe that this can be explained quite well using the generally valid findings in marketing. Here you will come across terms such as "added value", "benefit", "satisfaction of needs" or "involvement". And that is all correct. The greater the added value that you offer your followers in posts via social media, for example, the more successful your posts will be.