6 Tips to Avoid Wrong Spam Classification
When it comes to customer loyalty, email campaigns are often much more efficient in the long term than social media campaigns. Email newsletters also play a key role in many customers' purchasing decisions. But not every newsletter they subscribe to ends up in their email inbox. Security filters accidentally sort some of these desired emails into spam. In this article, you'll learn how to optimize email delivery.
Spam protection – a double-edged sword?
In a recent study, the email intelligence company Return romania phone number data Path found that 20 percent of emails sent legally do not reach the recipients . Undelivered emails harm senders in two ways:
(1) Companies pay the price for this, as this reduced reach of the marketing campaign means a loss of sales . The sales potential that ends up in the spam folder in Germany every year is estimated at around 3 billion euros.
(2) But it is not just a financial loss that has to be feared due to accidental spam classification. The reputation of the company or brand is also affected if the shipping address appears on blacklists and the email is considered a spam sender.
On the other hand, it is understandable that Internet users have to attach great importance to these security systems. The flood of illegal advertising emails and the discovery of security gaps on the Internet leads to insecurity. Antivirus programs and Internet security applications are equipped with email protection and an anti-phishing tool as standard. The email providers themselves have also integrated spam filters , which are getting better and better. Nevertheless, these security filters also block emails that are legally sound and desired from time to time.