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You can then use shorter articles to provide more information. By writing long-form content, you increase your likelihood of ranking on Google and other search engines, as they will rank authoritative articles higher, especially those that are of great value to readers - longer articles are more likely to make it happen. Some of the best examples of long-form content include, but are not limited to, the following: In-depth blog posts e-books case studies product guides product introductions brochures white papers Topics covered in long-form content need to be relevant to the industry the new startup operates in and what people are looking for of.


Think about some common questions and physician database create content around them. If your authority on the field and topic continues to grow, readers will purposely return to your blog or other content for more answers or to understand your perspective. what you do, as your strategy needs to focus on telling customers what you offer and why they should consider working with you. SEO is difficult to do well, and there can be many pitfalls. However, investing the time and effort to incorporate it into your marketing strategy and interactions with the public and customers will put your new startup in a stronger position.