To give others the impression that I was the first to know about something
Posted: Sun Feb 02, 2025 5:57 am
New, exclusive, not yet known to everyone: these are the attributes that meet this need. If you manage to convince your target group that you are always the first to tell them what's new in your field, you've won. Tell them that your blog reflects the latest knowledge in the industry - but only if you can keep your promise. It is particularly helpful if you prepare the information in such a way that it is easy to pass on, but also if you cultivate your own style that makes you immediately recognizable as the source of news.
Types of sharers that you can reach particularly well with such content:
Experts and pioneers have this need more than anyone else. They are followed by bc data collectors who also want to distinguish themselves with new, exclusive content. You will often face opposition from provocateurs for new ideas. That's why it's important to develop a strategy for how to deal with this.
How useful is such a typology really?
Is the division into different types helpful? I think it's simply a good way to more consciously align your own content with others and to use ideal-typical motivations to help you do so. As a supplement to the development of marketing personas, which should not be missing from any communication and content strategy, I find it particularly clarifying and valuable. Just try it out! I look forward to your feedback.
Types of sharers that you can reach particularly well with such content:
Experts and pioneers have this need more than anyone else. They are followed by bc data collectors who also want to distinguish themselves with new, exclusive content. You will often face opposition from provocateurs for new ideas. That's why it's important to develop a strategy for how to deal with this.
How useful is such a typology really?
Is the division into different types helpful? I think it's simply a good way to more consciously align your own content with others and to use ideal-typical motivations to help you do so. As a supplement to the development of marketing personas, which should not be missing from any communication and content strategy, I find it particularly clarifying and valuable. Just try it out! I look forward to your feedback.