Remember Zynga's FarmVille that was played on Facebook by millions of people?

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There is also the option of making the game free but charging for the items needed to win.

4.- In-game ads
They are discreet, as they can appear in the game multiple times without interrupting the player's experience, and they are also ideal because the player is not charged anything at all.

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There are many payment methods, but Facebook usually uses Paypal.

Real examples of social games that have succeeded
The big bet of social games is that brands, through various actions, gain customers who are interacting on social networks.

Sometimes, following real examples can be a great inspiration for brands that are just starting out on their paths.

Mc Donald's


This game was so popular that it reached nearly eighty million players connected to the application.

American fast food chain McDonald's saw an opportunity for notoriety in this and created its own McGranja within the game and, although the action lasted only one day, Manny Anekal, global director of brand advertising at Zynga, said:

Tens of millions of people play FarmVille every day and this unique campaign with McDonald's, one of the world's most recognizable brands, further reinforces our commitment to delivering high-quality in-game brand experiences.

— Manny Anekal - Zynga

Players' participation in this farm consisted of trying to help McDonald's take care of its tomato and mustard seed crops so that they would grow as quickly as possible and, in exchange, they would earn points at McCafe.

During the campaign, users were also allowed to activate a hot air balloon with the big “M” email database canada of McDonald's.

7-Eleven
This brand got the best of both worlds (virtual and real) with a brilliant strategy using social games.

The campaign involved tying products like iced coffee to FarmVille games, so that if a customer purchased a promoted product in a real store, they were prompted to complete a task to unlock a virtual 7-Eleven product in the game.

The ice cream managed to exceed sales forecasts in weeks after the campaign had been launched in some seven thousand stores.