Whether online or offline marketing , before you specify your marketing strategy, ask yourself the question: Do you really know your target group? This does not mean whether you have an idea of who could buy your product or use your services. It is more about the target person, the so-called buyer persona , who fits your company exactly - your ideal customer.
What are buyer personas?
A buyer persona is a semi-fictional person who represents your bosnia-and-herzegovina phone number data ideal customer. Based on their needs, challenges and actions, you can better target your marketing strategy.
Do you know their needs, their problems, their user behavior? The more accurate your picture of your potential customers, the greater the chance that you will make them aware of your company amidst the digital flood of information and advertising messages. Your first step towards an online marketing strategy should therefore be to create your buyer persona(s) .
This allows you to tailor your campaigns to your target group, make communication with your prospects more personal and strengthen trust in your brand.
2. Define your goals correctly
Once you have taken a closer look at the profile of your ideal customers, it will be easier for you to formulate concrete marketing goals . These should, of course, be in line with your primary company goals.
What do you want to achieve in the long term and what actions need to be taken to achieve it?