I already briefly touched on the meta description in my first article on the subject . It functions as a key decision-making aid for the reader, as it briefly summarizes the most important content of the article within the search engine. The selected keyword should definitely appear in the meta description, as it is often based on the reader's assumed search queries. You have 300 characters available for the description.
Ultimately, however, Google decides whether your gambling data uae meta description is shown in the preview or other text excerpts containing the keyword you are looking for. This is how Google wants to guarantee that the search query is answered as accurately as possible. Optimize both the meta description and your article and you will be on the safe side.
2. Choose helpful URL structures
The URLs of your homepage pages should allow readers to understand the structure of your website and know what content to expect on a particular page. Search engines prefer simple and clear URLs so they can identify exactly what content to present in their results.
For example, you are currently on our blog, which you can access using the URL . This article can in turn be reached via the URL. So you now know exactly which area of our homepage you are in - the blog - and which article you are currently reading.
URLs function as a system of categorizing blog content for your readers, so they know where they are and how they can access other pages on your site.
Optimize your meta description
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