Even if you have high hopes for marketing automation , it would be a false assumption to believe that this software solution can do EVERYTHING for you. The best example: social media .
social media hub
You also have to be active manually for your social media marketing.|©HubSpot
For your social media marketing, an automation like HubSpot 's provides you with a tool that allows you to plan your content centrally and publish it on your various channels like Facebook. However, you will not be able to avoid manually editing your posts afterwards.
The software cannot (yet) take care of comments and likes for your networking. After all, you don't just want to spread content, you also want to communicate with your potential customers on a personal level and convert them into leads .
6. You overdo it with "customer care"
Even if not every item on the marketing agenda can currently be integrated into an automated process, the majority can now be handled by most well-known software platforms.
However, the power of marketing automation should not thailand phone number data be abused, especially not for your lead nurturing: the fifth newsletter in a week and the tenth Facebook post in a day are not likely to attract more potential customers to your website . On the contrary. Oversaturation is inevitable here.
Therefore, too much does not help much!
A sustainable strategy requires careful consideration and constant thinking about your buyer personas.
When planning your content and campaign, ask yourself the following questions:
Does this content fit my buyer personas?
Which phase of the buyer's journey does my content serve?
What added value does my content offer potential customers?
7. You don’t do regular analysis
Now you can gain valuable time by automating your marketing, sales and customer service processes . Take advantage of this benefit!
With marketing automation software, you have at least two decisive advantages over your competitors who still work manually: more time for your analyses and, ideally, an integrated tool to evaluate your campaigns and workflows based on the most important KPIs (Key Performance Indicators) and, if necessary, to react to them in an optimised manner (e.g. A/B tests).