Now we can talk at length about what is good email marketing and what isn't. But at this point you're probably wondering what a successful automated email looks like in practice.
Everyone has probably received a welcome email at least once. These automated emails can be used in any business sector that involves customer contact. The trigger for such autoresponder emails in email marketing are specific customer actions (e.g. newsletter registration), which can be fed with a welcome campaign .
Email Marketing Automation #6
Welcome campaigns: personalized and automated.
Technically, a welcome automation chain follows the pattern: send bahrain phone number data newsletter - wait - send new newsletter. The content of these welcome emails can be information about your website, services and contact persons.
It is important that you allow a few days to pass between each email so as not to oversaturate your recipients. Finally, you can use an automated feedback email to inquire about the individual needs of your potential customers.
interest-based newsletters
To avoid the dilemma of relatively low opening rates when sending traditional newsletters, you can use interest-based automation chains to send your newsletters to the ideal recipients at the ideal time. To do this, use the if-then filter function of your email automation software.
follow-up mailings
Registering potential customers for your content may seem promising at first, but in practice not all recipients open subsequent automated emails. In this case, you can seize the next opportunity: Follow-up emails (also called follow-up mailings ) are the best way to win email contacts back for your content.
However, you should keep these tips in mind when trying again:
birthday mailings
For most people, their own birthday is a special occasion. As a marketer, you can use this personal occasion to send recipients a personalized birthday email, thereby creating a sense of trust and strengthening loyalty to your brand.
Segmentation for Email Automation
With email automation software, you can segment based on events.
The principle of this form of email automation is extremely simple: segment or create a group by filtering out recipient lists for birthdays from your email contacts . The recipient's "birthday" property must be identical to the planned date of the email dispatch. In this way, if the personal recipient data stored in your integrated CRM matches, you can send automated birthday mailings - and make people happy!