In addition to all the steps and various measures, today we would like to introduce you to five companies that implement their employer brand through targeted recruiting tools and clear approaches to applicants . Because developing an employer brand alone is far from enough to convince qualified applicants in the "war for talent".
Authentic impressions from everyday company and work life, voices from real employees and a clear promise of benefits are part of a convincing employer brand.
And these companies are leading the way
Employer Branding Example No. 1:
The Techniker Krankenkasse
The Techniker Krankenkasse shows a lot of transparency on its various iran phone number data career channels. On the company's career website, potential applicants can orient themselves based on the various experience groups and are thus addressed directly.
In 2018, TK was also named one of Focus Money's " Top National Employers ". The positive employee satisfaction in particular is representative of the company and its appreciation.
The health insurance company also skilfully implements its employer branding on its own social media channels , such as SnapChat , Twitter or Facebook . These are dedicated exclusively to the topic of careers and offer authentic insights into everyday working life. An employer video , which can be found both on the website and on social media, introduces the health insurance company as an employer and its benefits . These and other aspects of the corporate culture are openly communicated.