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Design tricks to increase the effectiveness of your call:

Posted: Sun Feb 02, 2025 9:12 am
by subornaakter40
Source: shutterstock.com

Call To Action — a call to action, which is what all the work on creating a landing page is actually for. CTA elements include not only the buttons themselves, by clicking on which the user performs the very action, but also lead forms that collect the client's contact information, order forms, and a countdown to the expiration of the discount (you need to make it, hurry up!).


color accentuation of the CTA element;

pop-up windows (the user should be ameriplan email leads able to close them easily, and in general this technique should not be used too much);

selling text (repeat information about discounts and bonuses, but in different words).

The last rule is very important, your offer should be expressed in different ways. Most often, different elements of the call to action are found on the landing page more than once, but they are always different from each other. And most importantly, the target action should require a minimum of steps from the user, otherwise even a super benefit will not make many people go through this difficult path.

Stages of development and creation of a landing page
The set of stages for creating a landing page directly depends on who is doing the development - beginners or experienced professionals, a single freelancer or a group of professionals, where about five or six people work, each of whom is responsible for their own area of ​​activity. Naturally, the price of the issue will also differ. But this is the case when it is better to invest more in order to get the appropriate return from a truly effective selling site. One person is simply not able to cover all aspects and take into account all the nuances that the creation of a high-quality landing page requires.

Stages of development and creation of a landing page

Source: shutterstock.com

Let's look at the list of stages that are highlighted if the landing page is being developed by a team of professionals.

Audience research

Who is the target client, what is the range of his desires and expectations, what he fears and needs, what can attract and hold his attention - without answers to all these questions it is impossible to plan the creation of a good selling site. Only a detailed analysis will allow you to find benefits that will allow you to competently motivate the client to perform the required action.

Marketing research

Planning the page strategy and specific tactical decisions can only begin after marketers have had their say. They need to research the product for which the selling site is being created, its demand, seasonality, and analyze the offer. The situation with competitors is studied in detail (rivalry in the niche, who is the closest competitor, what are their advantages, and what can be considered the strength of the advertised offer, and so on).

Working on the text and title

Information about the target audience becomes the basis for the work of the copywriter, who must create a headline (to catch the eye) and a text (to sell).