SEO promotion
Posted: Sun Feb 02, 2025 9:29 am
To select and analyze the best keywords from those already parsed, you must have knowledge. Not every web specialist will understand this issue in detail, since here you need not only to know how to work in Excel, but also to be able to count (primarily to format data). But if you perform all the necessary actions, your semantic core will be much better than the standard set of parsed keys from Wordstat.
So, you understand that there are few disadvantages, but they are serious. And even if financial investments are not of particular importance to you, the time that you will have to spend on studying the necessary materials is always valuable.
Now about the advantages. The most significant and weighty advantage is that you get a solid foundation for promoting your site. Without keys, it or the blog will be almost invisible, which at&t email list will not allow you to attract serious search traffic to it. Consequently, you will not be able to achieve your goals and objectives.
To attract the target audience through search engines, it is not enough to simply create good content. Search engines also evaluate the presence of keywords in the text content and in the page metadata. In this regard, first of all, it is necessary to create a semantic core, without which SEO promotion is impossible.
A high-quality and competently internally optimized semantic core will not only allow you to receive the target audience from the search engine for the promoted pages of the site, but will also help the resource have excellent behavioral factors. If you use low-quality keywords (or do not work with them at all), the number of refusals will increase significantly, and the number of target conversions will decrease.
With a ready semantic core, any web specialist will be able to understand what the future content of the site should be. Taking into account the keywords, he will imagine what topics are best to write articles on. That is, this will allow him to plan the work much more effectively: set a task for the copywriter in advance, better prepare for a seasonal decline or activity, develop a content plan.
Basics of semantic core analysis
To perform a high-quality analysis of the semantic core, it is necessary to remember the main terms - frequency and competitiveness, and also to learn the principle of building a hierarchy. SEO promotion should be taken seriously, since it is one of the main elements of high website ranking in search engines, affecting the webmaster's income on the Internet.
Basics of semantic core analysis
Source: shutterstock.com
First, let's identify the basics of SEO optimization by query frequency. It is necessary to answer what is HF, MF, LF?
HF – high frequency request.
MF – mid-range.
LF – low frequency.
The relation of a particular query to a specific type is determined by the popularity of words and phrases entered by users during search, as well as the blog topic. At the same time, there are no strict rules for dividing queries. To better understand this, let's take the approximate values of requests: high frequency - over 2000 per month, medium frequency - from 1000 to 2000, low frequency - less than 1000. To determine the frequency, you can use the Yandex.Wordstat service.
And still, when analyzing the semantic core of a blog, it will not be enough for you to simply make a list of keys based only on frequency. You need to understand what competition is, analyze the parameters of competing sites, that is, assess the potential success of SEO promotion. To do this, in addition to the frequency of requests, you should rely on three more categories:
VK is highly competitive.
SK – medium competitive.
NK – low competitive.
It is not difficult to calculate the frequency of keys. But with the assessment of competitiveness, everything is more complicated. To make it easier, the indicators are equalized: HF = VC, MF = SK, LF = NK. Sometimes this is absolutely impossible. For example, in certain topics, MF queries are very promising for promotion to the top of search results. As a rule, these are specific expressions or phrases in which an error was made. There is also a list of LF queries that are so often used on competitors' sites that they do not even need to be indexed.
So, you understand that there are few disadvantages, but they are serious. And even if financial investments are not of particular importance to you, the time that you will have to spend on studying the necessary materials is always valuable.
Now about the advantages. The most significant and weighty advantage is that you get a solid foundation for promoting your site. Without keys, it or the blog will be almost invisible, which at&t email list will not allow you to attract serious search traffic to it. Consequently, you will not be able to achieve your goals and objectives.
To attract the target audience through search engines, it is not enough to simply create good content. Search engines also evaluate the presence of keywords in the text content and in the page metadata. In this regard, first of all, it is necessary to create a semantic core, without which SEO promotion is impossible.
A high-quality and competently internally optimized semantic core will not only allow you to receive the target audience from the search engine for the promoted pages of the site, but will also help the resource have excellent behavioral factors. If you use low-quality keywords (or do not work with them at all), the number of refusals will increase significantly, and the number of target conversions will decrease.
With a ready semantic core, any web specialist will be able to understand what the future content of the site should be. Taking into account the keywords, he will imagine what topics are best to write articles on. That is, this will allow him to plan the work much more effectively: set a task for the copywriter in advance, better prepare for a seasonal decline or activity, develop a content plan.
Basics of semantic core analysis
To perform a high-quality analysis of the semantic core, it is necessary to remember the main terms - frequency and competitiveness, and also to learn the principle of building a hierarchy. SEO promotion should be taken seriously, since it is one of the main elements of high website ranking in search engines, affecting the webmaster's income on the Internet.
Basics of semantic core analysis
Source: shutterstock.com
First, let's identify the basics of SEO optimization by query frequency. It is necessary to answer what is HF, MF, LF?
HF – high frequency request.
MF – mid-range.
LF – low frequency.
The relation of a particular query to a specific type is determined by the popularity of words and phrases entered by users during search, as well as the blog topic. At the same time, there are no strict rules for dividing queries. To better understand this, let's take the approximate values of requests: high frequency - over 2000 per month, medium frequency - from 1000 to 2000, low frequency - less than 1000. To determine the frequency, you can use the Yandex.Wordstat service.
And still, when analyzing the semantic core of a blog, it will not be enough for you to simply make a list of keys based only on frequency. You need to understand what competition is, analyze the parameters of competing sites, that is, assess the potential success of SEO promotion. To do this, in addition to the frequency of requests, you should rely on three more categories:
VK is highly competitive.
SK – medium competitive.
NK – low competitive.
It is not difficult to calculate the frequency of keys. But with the assessment of competitiveness, everything is more complicated. To make it easier, the indicators are equalized: HF = VC, MF = SK, LF = NK. Sometimes this is absolutely impossible. For example, in certain topics, MF queries are very promising for promotion to the top of search results. As a rule, these are specific expressions or phrases in which an error was made. There is also a list of LF queries that are so often used on competitors' sites that they do not even need to be indexed.