Why optimize texts for a website

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To get your site to the top positions in search engines, you need to optimize its content - select suitable key phrases and words, and then harmoniously fit them into the article a certain number of times. This should be done in such a way that visitors do not notice. After all, unnatural content and the use of artificial structures in it will only complicate the perception of information. From this article, you will learn how to optimize text for a site.


The dominant and determining factor in SEO architects email list promotion is content. Most often, this means texts. The fact is that without information content, you will have nothing to optimize. And therefore, there can be no promotion. After all, the site itself is just a cover, not of interest to users or search engines.

Why optimize texts for a website

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The value of an Internet resource appears only after it is filled with videos, pictures, various tools, articles. Then it becomes a subject for promotion.

It will be much easier to attract the attention of search engines if you optimize the content - correctly form its structure and think through its content well. Perhaps you are already familiar with the term "semantic core" and you understand why SEO specialists collect it.

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In short, the formation of a semantic core allows you to optimize (plan or adjust) the content of the pages of an Internet resource. Ideally, each individual web page should solve a specific problem of the reader. Moreover, this problem can be formulated by several similar queries.

In addition, the semantic core allows you to determine the structure of the site - navigation, sections and other elements. However, even without the right approach, quality content will definitely improve the situation:

Articles that are of interest to the target audience increase trust and loyalty to the Internet platform. And thus significantly increase its overall conversion.

Good content (written for people, not robots) improves the behavioral factors of the site. In addition, you will not have to spend money on its revision in special services (Uzerator, etc.).

Traffic increases, and search engines display the Internet resource for a larger number of queries. Due to this, as well as due to the many materials on this topic, the site begins to occupy higher positions in search results.

How to optimize text for a website? As mentioned above, it is very important that there is content at all. In this case, we are talking about text, because it is what search engines analyze when ranking web pages. It should also be borne in mind that scanned pages of any paper document (price list, catalog, books, etc.) are still perceived by search engines as an image. Unfortunately, the ability to record and recognize text in images is still in its infancy in robots. And these functions are used only in image search, but not in general search.

Keep in mind that it is not enough to optimize and place only 3-5 pages with content. There should be much more. The fact is that in any occupied niche there are many questions asked by users. And a good resource should provide answers to at least the most popular of them. Only then will you succeed in ranking.