“The article has already paid off for me: I rarely have so many readers.”
Posted: Sun Feb 02, 2025 9:40 am
If done well, everyone benefits from such a campaign, from the ideas and tips collected and, of course, from the mutual linking and dissemination:
Authors have an interesting topic for a new article.
Readers get to know new, interesting blogs and profiles.
Everyone involved gains new readers.
Organizers as well as participants receive high-quality links as well as links from social networks.
How much response can one actually expect?
How successful blog parades are and how much response they generate depends student data largely on how much everyone involved actually feels that they will benefit from them. Therefore, organizers should not focus primarily on their own benefit, but rather consider what value others find in their parade, in the type of announcement or in the specific topic.
A participant in one of my blog parades wrote to me shortly after her contribution was published:
Do blog parades help the organizer to increase their own reach?
Individual measures as such are always difficult to assess. Success depends heavily on the overall concept. If a component in corporate communications is well done, and that can be a blog parade and/or an e-book, it definitely contributes to the bigger picture.
A blog parade alone will not massively increase the number of clicks if the blog does not already have a certain level of popularity. But a well-executed campaign will certainly always bring a lot of additional attention, reputation and opportunities for communication.
Do the links from and to the other blogs help?
Yes, but again not just for the organizer. It is ideal if the blog can also offer participants a high-quality link. In my experience, however, the many other links to a specific keyword can quickly bring the organizer to the top.
Authors have an interesting topic for a new article.
Readers get to know new, interesting blogs and profiles.
Everyone involved gains new readers.
Organizers as well as participants receive high-quality links as well as links from social networks.
How much response can one actually expect?
How successful blog parades are and how much response they generate depends student data largely on how much everyone involved actually feels that they will benefit from them. Therefore, organizers should not focus primarily on their own benefit, but rather consider what value others find in their parade, in the type of announcement or in the specific topic.
A participant in one of my blog parades wrote to me shortly after her contribution was published:
Do blog parades help the organizer to increase their own reach?
Individual measures as such are always difficult to assess. Success depends heavily on the overall concept. If a component in corporate communications is well done, and that can be a blog parade and/or an e-book, it definitely contributes to the bigger picture.
A blog parade alone will not massively increase the number of clicks if the blog does not already have a certain level of popularity. But a well-executed campaign will certainly always bring a lot of additional attention, reputation and opportunities for communication.
Do the links from and to the other blogs help?
Yes, but again not just for the organizer. It is ideal if the blog can also offer participants a high-quality link. In my experience, however, the many other links to a specific keyword can quickly bring the organizer to the top.