Building an earned media strategy
Posted: Sun Feb 02, 2025 10:29 am
For example, a tech startup can discover that its guest podcast episode on a popular tech channel brought many website visitors.
Ranking earned media sources
Organize your earned media sources by their effectiveness in achieving your most to least effective goals.
For example, an eco-friendly clothing brand that ranks its earned media sources can discover that Instagram influencer collaborations drive more traffic than guest blog posts on environmental websites.
Use this analysis to determine which types of earned media are most hong kong rcs data effective for your goals.
Don’t hesitate to explore innovative avenues of earned media, even if they haven’t previously been part of your strategy.
For example, while a local bookstore finds traditional book reviews are effective, they can experiment with interactive author Q&A sessions on social media, a new approach for them. Or, a home decor business, noticing the rise of TikTok, can collaborate with DIY influencers on the platform despite never having used it before for marketing.
Ranking earned media sources
Organize your earned media sources by their effectiveness in achieving your most to least effective goals.
For example, an eco-friendly clothing brand that ranks its earned media sources can discover that Instagram influencer collaborations drive more traffic than guest blog posts on environmental websites.
Use this analysis to determine which types of earned media are most hong kong rcs data effective for your goals.
Don’t hesitate to explore innovative avenues of earned media, even if they haven’t previously been part of your strategy.
For example, while a local bookstore finds traditional book reviews are effective, they can experiment with interactive author Q&A sessions on social media, a new approach for them. Or, a home decor business, noticing the rise of TikTok, can collaborate with DIY influencers on the platform despite never having used it before for marketing.