Globus – a strong brand
Posted: Tue Feb 04, 2025 7:15 am
Beat Zahnd, the new head of the trade department in the Migros Cooperative Federation, has made a strong decision: Globus is focusing on the strategy of combining its products under one brand. Globus, Schild, Herren-Globus - everything is to become one under the name Globus ( persoenlich.com reported ). Smart and right, because Globus is a strong brand in Switzerland. Globi has already found its place in our children's hearts.
But the decision is also a task for canada rcs data management to attribute the falling sales figures not only to new providers such as Zara, Zalando & Co., but also to shopping tourism, which takes place in all price ranges, including the luxury sector.
Globus now has to focus on where its success abroad lies - and where it does not lie. Anyone who buys from Zara and other similar retailers must first find a tailor, which costs time and often a lot of money. And you can hardly talk about advice from competitors like Globus.
"You have to go the extra mile," they say in the USA. And when Globus management improves its offerings, things work out. Changes in the shortest possible time, opening hours that are right. Now Schild in Zurich Oerlikon closes on Saturdays at 4 p.m. (!).
Globus doesn't want the cheap consumer, it can also be Hugo Boss. But here too, one must not forget: all alterations are free in many European countries - Italy, France and elsewhere. They are carried out quickly, on the same day, even if it is complicated.
A friend of mine was recently at Prada in Milan. It was on sale, 50 percent off. "I guess the free alterations don't apply," he said. His answer: "Of course. And everything will be ready by 10 a.m. tomorrow - or should we take it to the hotel?"
There are ways to keep and delight customers in Switzerland. I would be the first among them.
But the decision is also a task for canada rcs data management to attribute the falling sales figures not only to new providers such as Zara, Zalando & Co., but also to shopping tourism, which takes place in all price ranges, including the luxury sector.
Globus now has to focus on where its success abroad lies - and where it does not lie. Anyone who buys from Zara and other similar retailers must first find a tailor, which costs time and often a lot of money. And you can hardly talk about advice from competitors like Globus.
"You have to go the extra mile," they say in the USA. And when Globus management improves its offerings, things work out. Changes in the shortest possible time, opening hours that are right. Now Schild in Zurich Oerlikon closes on Saturdays at 4 p.m. (!).
Globus doesn't want the cheap consumer, it can also be Hugo Boss. But here too, one must not forget: all alterations are free in many European countries - Italy, France and elsewhere. They are carried out quickly, on the same day, even if it is complicated.
A friend of mine was recently at Prada in Milan. It was on sale, 50 percent off. "I guess the free alterations don't apply," he said. His answer: "Of course. And everything will be ready by 10 a.m. tomorrow - or should we take it to the hotel?"
There are ways to keep and delight customers in Switzerland. I would be the first among them.