The problems of distributing advertising messages are constantly increasing, and this applies to almost all media - that is, with one exception. More on that later. On television, for example, ratings drop sharply during the long advertising breaks. Within seconds, many of the alert, interested people switch off, as I, the head of Sat.1, unfortunately myanmar rcs data found out from precise survey protocols. Most of them have the length of the unwanted break - its unspeakably long eight minutes - firmly programmed into their brains. Because just before the interrupted program is continued, i.e. while a series of original trailers is being fired off as an encore, they all return. After many years of advertising-financed TV, the well-timed mass exodus functions almost as a Pavlovian reflex.
Print publishers are even worse off: they still haven't established a valid model for their clientele who have fled to the Internet. The paywall for a clientele that has been fed with free deliveries for many years only works in absolute exceptional cases. Only a few media products have a qualitatively impressive unique selling point within their genre, which, thanks to the paywall, enables them to generate respectable income to compensate for the loss of reach. And the losses in the ailing print advertising cannot be made up for in this way.