The joint venture between SRG, Swisscom and Ringier is a step in the right direction. If Swiss publishers do not want to see more money flowing to international players, they must ally themselves with strong domestic partners. Because no single publisher - not even the largest in Switzerland - can stand up to global internet giants like Google, Facebook, YouTube or Netflix on its own.
Some say that the involvement of Swisscom, which is nigeria rcs data predominantly state-funded, and the publicly funded SRG would mean that disadvantaged players would intervene in the free market, leading to dangerous proximity and distortion of competition . That may be true if you think on a small scale. However, they overlook the fact that this is not a market that ends at the country's borders . If Swisscom and the SRG, with their know-how and infrastructure accumulated over the years, can help to offer international players a genuine Swiss alternative by being partially financed by taxpayers and license fee payers, then this is certainly to be welcomed from an economic point of view.