Pre-party in Cannes
Posted: Wed Feb 05, 2025 3:27 am
Let's start with the most important thing: congratulations to Saatchi & Saatchi Geneva on their sensational success . What a great job for "Vangardist", which now also brings a Golden Lion back to Switzerland. Hats off!
So what does the Swiss balance look like on the second day? Actually very good. So far, if I haven't miscounted, there are a total of seven lions - including Lions Health. An impressive pakistan rcs data six of them for Saatchi & Saatchi Geneva. And we at FCB Zurich were delighted to receive a bronze radio lion from Lions Health last Saturday. The shortlist is also well filled with Swiss works. So it's already been a very good year for Swiss creativity. That's the first thing I noticed. So please keep your fingers crossed for hopefully more.
Of course, I also noticed good ideas. When I arrived, I saw this case in the exhibition. It hadn't won anything yet. I immediately fell to my knees and worshipped the cardboard. Isn't that just really, really, really, really good? Is there a better way to communicate the message "fresh orange juice"? No, it can't. This work motivated me until Cannes 2016. Please see for yourself why this work is now winning one lion after another:
The next thing that stands out is that there are 3,000 more delegates than last year. Cannes has always been full, but anyone who goes to a gala wearing white shoes will come back wearing black. All the hipsters in the world have gathered here.
So what does the Swiss balance look like on the second day? Actually very good. So far, if I haven't miscounted, there are a total of seven lions - including Lions Health. An impressive pakistan rcs data six of them for Saatchi & Saatchi Geneva. And we at FCB Zurich were delighted to receive a bronze radio lion from Lions Health last Saturday. The shortlist is also well filled with Swiss works. So it's already been a very good year for Swiss creativity. That's the first thing I noticed. So please keep your fingers crossed for hopefully more.
Of course, I also noticed good ideas. When I arrived, I saw this case in the exhibition. It hadn't won anything yet. I immediately fell to my knees and worshipped the cardboard. Isn't that just really, really, really, really good? Is there a better way to communicate the message "fresh orange juice"? No, it can't. This work motivated me until Cannes 2016. Please see for yourself why this work is now winning one lion after another:
The next thing that stands out is that there are 3,000 more delegates than last year. Cannes has always been full, but anyone who goes to a gala wearing white shoes will come back wearing black. All the hipsters in the world have gathered here.