The advertising breaks are too
Posted: Wed Feb 05, 2025 4:37 am
As a radio entrepreneur who makes a living from advertising messages, I watch all of this with great interest - and feel relatively relaxed about it. In our industry, at least in Switzerland, short to switch away. We also don't have to worry about ad blockers. And, like in the print press, our advertising messages can't be skipped either. In a world of seemingly unlimited possibilities, the old steam radio is proving to be amazingly resistant to technological developments that are causing enormous havoc elsewhere. Unbelievable, but true.
The "Economy of Money" is becoming the "Economy of Love":
The biggest change that social and russia rcs data digital applications are accelerating is the shift from a money-driven economy to one driven by attention, relationships, sociality and, in the final stage, love. Followers, likes, reviews, ratings, recommendations, loyalty, interactions and sharing content are derivatives of the greatest human emotion - love. Future digital business models should find ways to integrate these success drivers into their activities. Money and its derivatives such as discounts, promotions and various bonuses are being degraded to a matter of course that is becoming less and less decisive in purchasing decisions.
If Siroop wants to stand a chance against the economies of scale of Amazon & Co., they must redefine customer proximity, see and use their customers as people and learn to love their customers.
The "Economy of Money" is becoming the "Economy of Love":
The biggest change that social and russia rcs data digital applications are accelerating is the shift from a money-driven economy to one driven by attention, relationships, sociality and, in the final stage, love. Followers, likes, reviews, ratings, recommendations, loyalty, interactions and sharing content are derivatives of the greatest human emotion - love. Future digital business models should find ways to integrate these success drivers into their activities. Money and its derivatives such as discounts, promotions and various bonuses are being degraded to a matter of course that is becoming less and less decisive in purchasing decisions.
If Siroop wants to stand a chance against the economies of scale of Amazon & Co., they must redefine customer proximity, see and use their customers as people and learn to love their customers.