The ritual is always the same. Every Sunday morning I grudgingly carry four Sunday newspapers up from the mailbox, because I know that the first thing I have to do is the unloved work. Because now it's time to get rid of the heavy and unwanted ballast as quickly as possible: the many advertising supplements, the brochures, the poorly disguised publisher supplements and all the other junk - in other words, all the instant waste paper that seems to keep swelling. And then the rest lies in front of me, the increasingly sclerotic newspaper bundles that are constantly being reduced in size to save more costs. Something is fundamentally wrong here.
The Sunday newspapers in particular singapore rcs data are becoming camouflaged products with which the advertising that has been rejected in writing at many mailboxes is smuggled in so that it can still get into people's homes in a clandestine way. And the most astonishing thing is that no one puts a limit on this nonsense. When the minute-by-minute TV ratings are down for months, the advertising industry howls .because it lacks the basis for decision-making.
Newspapers, on the other hand, have been providing comparatively soft usage data for decades and have still pocketed a large part of the advertising revenue from them. No one knows who even glanced past the article on page 16 or the full-page advert on page 33. But one can at least assume that the individual newspaper bundles have met with a certain response - albeit to varying degrees. There is no data at all for the advertising supplements, not even estimates.