The concept therefore also includes the broadcasters extending the television times - and also showing women's Bundesliga games.
Scientist Schaaf, on the other hand, is taiwan rcs data skeptical: "If marketing is done almost exclusively through appearance, sporting performance will take a back seat in the long term," she says. " " Pessimists are already talking about the first signs of wear and tear on glamour girl Bajramaj: the midfielder has recently been weak in training and is now worried about her first place in the starting eleven at the Opening game on Sunday."
My conclusion: All advertising is primarily about pushing a product, a brand. If women's football only focuses on the attractiveness of the players and the spectators mainly enjoy the women's bodies, but continue to give women's football the cold shoulder, then the new advertising concept with the sexy women will have failed in the long term.