platforms, suffered greatly.

rifattryo.ut11 · Post by **rifattryo.ut11** » Mon Dec 23, 2024 6:22 am

This is also an important factor in many short video platforms choosing to tighten the ring on digital human live broadcasts. Douyin and Kuaishou strictly control digital human live broadcasts. Taobao and JD.com advocate that before the video account was heavily punished, its two predecessors, Douyin and Kuaishou, also banned it to varying degrees. Last month, Douyin issued the "Douyin Platform Specifications and Industry Initiatives on AI-Generated Content", firing the first shot of the head platform's supervision of digital humans.At that time, Douyin made it clear that virtual live broadcasts must be driven by real people and real-name registration is prohibited.

Digital people live broadcast + customer service iran phone code is very annoying. Image source: Douyin official account. Although this move did not kill all digital people at once, it still played a good screening role. The live broadcast rooms without real-time interactive equipment and no real camera connection were judged as recorded broadcasts. Some live broadcast rooms that used technology to "change faces" to become celebrities and thus involved infringement of portrait rights were cleaned up in batches. After Douyin, Kuaishou also issued a "Digital People Live Broadcast Sales Specification" in January this year. In stark contrast to Douyin and Kuaishou, Taobao, JD.

com and other platforms still hold a respectful attitude towards digital people live broadcasts. Taobao launched hundreds of virtual anchors through Alimama's full-time live broadcast library last year. These virtual anchors can customize their images according to the needs of merchants and support multi-language adaptation and interaction with fans in the live broadcast room. JD.com even moved "Liu Qiangdong" into the live broadcast room in January this year, and then introduced Xu Ran's digital human at the press conference this year, and announced that it would let many brand presidents and "President Digital Humans" appear in the form of live broadcasts.