4 tips on how to build trust and long-term relationships with your customers

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In this era of fast-paced information, customers want instant gratification of their wants and needs. That's why it's so important to start building long-term relationships with your customers.


The concept of content marketing has been around for two decades, yet it is only now gaining traction because we can measure its effectiveness. Content marketing doesn't push or try to sell anything. We provide potential customers with information and content that they are interested in, that is relevant to them, and that is beneficial to them. As a result, customers reward us with purchases and loyalty.


The key indicator by which the effectiveness of content marketing is evaluated is "engagement" - how many people click, share or comment on certain content.


There are three approaches you can take to establish and build long-term relationships with your customers:

Traditional marketing

Social media marketing

Content marketing

Each of them has its advantages and disadvantages . Traditional marketing is expensive. It involves the use of television commercials, billboards, print ads, and other methods of advertising.


You don't need a lot of money for social media marketing , and you can do a great accountant email list job of nurturing long-term relationships and building trust. But I still think content marketing is the best way to engage with your audience.


Let's look at 4 tips on how you can build long-term relationships with your customers:


1. Listen to feedback and use it to your advantage


Customer satisfaction should come first. I don't know why this is so hard for many entrepreneurs to understand. If your customers want changes, listen to them. Adapt your product or service to their wishes. I used to have trouble implementing changes and listening to my customers. Now I'm happy to ask them what content and workshops they want. What's better than having your customers tell you what they want?

2. Offer excellent service


No matter when clients contact me, I feel a responsibility to respond to them. I try to get back to them quickly. This is my main approach to working with clients and also the reason why they come back to me.




3. Be proactive and tailor the experience to your customer


I always make sure my clients are the first to know how to improve things or save time and money. Strategic advice is key to building trust and establishing long-term relationships. I see every client I work with as a friend whom I want to help, so I always share my experiences with them and suggest improvements.

4. Interview your customers, praise them on your profile...


I always try to notice and praise my clients' successes. I do this publicly on my profile, and sometimes I also give them the opportunity to showcase their business. This strategy is great for establishing and building long-term relationships.


Trust is an extremely important factor in purchasing decisions. Building trust is not a strategy that can be achieved overnight. Consistently delivering on your brand promise and doing what you say you will do will influence whether your customers perceive your brand as trustworthy or not.


If you don't communicate with your customers, they won't even think about checking out your latest blog or connecting with you on social media.


Therefore, cultivate communication, take care of what's happening on social networks, answer questions, concerns, and take their wishes into account, because by doing so, you are telling your customer that they are very important to you.


LinkedIn, the most credible social network, is also a great channel for customer nurturing. If you'd like to get to know it, then you should definitely join me on February 16th and 18th for an online LinkedIn workshop.