Keep the curve recast png
In some businesses, you can still use Market Product Fit even if the retention curve is not flat. For example, a successful online dating product will naturally generate churn. A new insurance tech company will also have natural churn if customers are successful in finding insurance plans. But for 80% of B2C and B2B products, a flat retention curve is what you are looking for.
Direct traffic is usually the result of word of mouth. If you are truly solving your audience’s problems, they will tend to tell their friends. Direct traffic may not be a lot, but it should be some.
The combination of the two flat retention curve and direct macedonia mobile database traffic means that products with market-product fit will grow organically without additional efforts like paid marketing.
Sometimes I like to ask this question: "If you shut down all your marketing efforts today, would you continue to grow?" The answer should be yes. Growth may be slow, but it should still be organic.
3. Intuition
Intuition is all about gut feeling, and it’s hard to put into words. It’s hard to intuitively understand whether you have Market Product Fit unless you’ve been involved in some situations where you didn’t have it and some where you did have it. I’ve been in both situations. The same is true for Segment’s founderCEO Peter Reinhardt, who I think describes the feeling of Market Product Fit best.