Combine your Pinterest actions with Email marketing
Posted: Mon Dec 23, 2024 6:30 am
Grow your subscriber list by creating multiple pins promoting your lead magnets to increase the chances of people downloading your content in exchange for leaving you their email address.
If you want to achieve your long-term goals, it is important that you combine your marketing strategies on this network with email marketing .
Once you publish content on your boards with a call to action to download your lead magnet, your email list will grow on autopilot.
Once you have your followers' email addresses, you can establish a relationship with them through email marketing.
This way, you can warm up your leads until they are ready to make a purchase.
Create sales campaigns
Any business can boost online sales with Pinterest ads.
Below are some suggestions for creating your sales campaigns on the platform:
Create content during seasonal or special times for your brand (Black Friday, Christmas, etc.).
Add text above pin images with a call to action.
Keep Promoted Pins and landing pages consistent with similar images to convey a sense of continuity across your ads.
Use Promoted Pin descriptions to include product details like prices.
Put the focus on images for your sales strategy
When creating images, forget about faces.
Users on this social network prefer simple product images.
If you're going to post photos of people using your products, put the main focus on them.
Combine images with text, adding an attractive title and a useful description that contains keywords and attracts purchase.
What is Pinterest - How to optimize your sales strategy
Include a call to action on your pins
Give people a reason to pay attention to boost sales of your products.
If you have any offers, promotions, discount coupons or free downloads, mention them in the image so they can visit your website.
Most common mistakes when using Pinterest in business
These are the most common mistakes in business :
Not having a strategy.
Do not put links in images.
Using Pinterest like Instagram.
Do not use a business account for business.
Creating boards that have nothing to do with your business.
Not checking your account analytics.
Do not use keywords.
Let's take a closer look at them.
1.- Not having a strategy
If you want to take advantage of this social platform to grow your business, it is important that you email database lists canada have a strategy with objectives, whether they are branding, to generate traffic to your blog or to increase sales.
If you want to achieve your long-term goals, it is important that you combine your marketing strategies on this network with email marketing .
Once you publish content on your boards with a call to action to download your lead magnet, your email list will grow on autopilot.
Once you have your followers' email addresses, you can establish a relationship with them through email marketing.
This way, you can warm up your leads until they are ready to make a purchase.
Create sales campaigns
Any business can boost online sales with Pinterest ads.
Below are some suggestions for creating your sales campaigns on the platform:
Create content during seasonal or special times for your brand (Black Friday, Christmas, etc.).
Add text above pin images with a call to action.
Keep Promoted Pins and landing pages consistent with similar images to convey a sense of continuity across your ads.
Use Promoted Pin descriptions to include product details like prices.
Put the focus on images for your sales strategy
When creating images, forget about faces.
Users on this social network prefer simple product images.
If you're going to post photos of people using your products, put the main focus on them.
Combine images with text, adding an attractive title and a useful description that contains keywords and attracts purchase.
What is Pinterest - How to optimize your sales strategy
Include a call to action on your pins
Give people a reason to pay attention to boost sales of your products.
If you have any offers, promotions, discount coupons or free downloads, mention them in the image so they can visit your website.
Most common mistakes when using Pinterest in business
These are the most common mistakes in business :
Not having a strategy.
Do not put links in images.
Using Pinterest like Instagram.
Do not use a business account for business.
Creating boards that have nothing to do with your business.
Not checking your account analytics.
Do not use keywords.
Let's take a closer look at them.
1.- Not having a strategy
If you want to take advantage of this social platform to grow your business, it is important that you email database lists canada have a strategy with objectives, whether they are branding, to generate traffic to your blog or to increase sales.