I like some of the things I see from digital PR, it's a shame it's often bogged down by spammy type link building. It's just as important as technical SEO, probably more so in many cases.
— John JohnMu January 23, 2021
While Google may be known for being ambiguous and occasionally contradicting itself when it comes to ranking factors or algorithm updates, John Mueller made his thoughts on digital PR very clear in this tweet.
He recognizes its value and distinguishes it from other “spammy” tactics, even calling it as important as the long-standing technical SEO.
Our digitalPR man John Moo said in a post that this finland mobile database is just as important if not more important than tech SEO.John Mueller’s confirmation of digital PR didn’t “break the internet,” but it did get hundreds of marketers on board, and many digital PR professionals excited that our industry is getting so much attention.
In a new study, Semrush and Fqractl investigated the popularity of marketing strategies, and what we found closely aligns with John’s sentiments.
Digital PR as a link building strategy
Digital PR is undoubtedly the most effective link building strategy, and you can use it to overcome some of the most common challenges and obstacles facing SEOs:
Scale link building without compromising the quality of links earned
Earn links by editing
Earn links from high-quality publications related to your topic
But digital PR can drive more than just links, even if SEOs often turn to the strategy as a way to achieve that.